THE AGENCY
THE LOOK OF THE YEAR
It is the direct line between those who create fashion, those who promote it and those who use it as a profession.
Cindy Crawford, Vanessa Incontrada, Nina Moric, Ines Sastre, Natasha Stefanenko, Gisele Bundchen, Linda Evangelista have started their careers thanks to THE LOOK OF THE YEAR, an international event linked to the world of modeling and a privileged observatory for research on future top models, capable of involving more than 50 countries around the world each year.
THE LOOK OF THE YEAR, founded in 1983 by John Casablancas, founder of the Elite Model Management agency, is now the international competition that decrees every year the standards of style, beauty and personality of the world's future top models.
Since 1983, THE LOOK OF THE YEAR International Final has hosted technical committees made up of the most recognized professionals in the world of imagery: internationally renowned fashion designers, photographers and models. AZZEDINE ALAIA, JOHN GALLIANO, Patrick Demarchelier, Peter Lindbergh, HELMUT NEWTON, LINDA EVANGELISTA, NAOMI CAMPBELL, GLEN AMBER and others have contributed to discovering the new protagonists of modeling..
WORLD EVENT
The selection of the finalists for THE LOOK OF THE YEAR begins with the worldwide candidacy of approximately 350,000 girls and boys between the ages of 14 and 22 and culminates with the selection of 50 candidates participating in the international final.
For each edition, THE LOOK OF THE YEAR offers contracts that will be divided between the first three classified with the current agencies. 80% of the finalists of THE LOOK OF THE YEAR become professional models within two years after the conclusion of the event.In Colombia the event is organized by LOOKING FOR MANAGEMENT and under the direction of FRANK CONTRERAS together with a team of professionals who make each talent a better being.